Applied Traffic Ltd has a wealth of experience and knowledge and below is a little more background information on two of our Directors.
Alan Cook
Managing Director
Alan started his technical career in 1971 with Wales and Edwards Electric Vehicles training as an electric vehicle technician, later transferring to Westinghouse Signal and Mining to complete his training.
Alan worked for two other companies in technical positions before his involvement in the design and development of traffic monitoring and measurement systems in 1985. This was when he joined Trevor Deakin Consultants, a small engineering consultancy working closely with organisations such as the TRRL. The work was exciting and fascinating with new ideas, prototypes and designs for a completely new generation of microprocessor based electronic equipment. Alan worked with some of the finest engineers and academics during this pioneering phase of our industry in many countries across the world including the Far East, Africa, the Middle East and Europe. When the company ceased trading he made the decision to continue in the field of traffic instrumentation and Applied Traffic was formed with the support of two business partners.
Alan is considered a major influence within the industry through his skills, knowledge and understanding of the traffic monitoring industry. He is also a member of the following groups:
• Fellow of the IHIE
• The ITS Enforcement Group
• Transport Statistics User Group (TSUG)
• Vehicle Identification Pre-selection, Enforcement Resource (VIPER™) Project. Alan was privileged to jointly receive with our partners the Vehicle Operator Services Agency and Civica Systems, the ITS award for Technology for Project VIPER™. The award was presented at the ITS World Congress in London.
• By invitation of the Highways Agency to be the WIM technical advisor to the multi Agency working group for the development of integrated WIM/ANPR for targeted enforcement, this working group became the Weight and Safety Partnership (WASP).
• He was invited to become a member of FOOTPRINT a European working group, working on the harmonisation of measurement standards for road and rail vehicles across the EU. Part of the Footprint project focuses on vehicle specific noise measurement and because of his extensive work with the DfT he was able to introduce them to the project and as a result develop a fully integrated vehicle monitoring system that combines WIM with vehicle specific noise measurement and environmental monitoring. 3 experimental systems have been deployed across the UK with telemetry for the remote transfer of data to the Transport Statistics Branch of the DfT.
Mark Newbery
Technical Director
Mark has a broad back ground in many systems associated with the Traffic Industry. Whilst studying for an undergraduate MEng in Electronic Engineering at the University of Exeter he worked for a Civil Engineering company specialising in under ground works for road, rail, landfill gas, and sports field applications. This gave mark a thorough understanding of the challenges facing civil engineering projects from start through to finish including the types of problems that regularly arise through site specific issues.
After graduating with a first class honours degree mark turned his focus to his engineering career. After a 2 year placement with the University of Reading (studying for an MSc in Information and Communications Systems) and Applied Traffic Mark took a full time role with Applied Traffic.
During the Initial two year period Mark developed several systems for Applied Traffic and has gathered a lot of knowledge on the UK ITS industry. This has included working with Reading Borough Council on the SVDS system for within the town centre and Essex and Leicester Local Authorities for Cycle monitoring and cycle statistics generation.
Mark is currently a member of several professional bodies;
• Member of the IET
• Member of the CMI
• Member of the IHIE
Mark has also developed technically by becoming a Microsoft Certified Professional Developer for Web, Windows and Enterprise Architecture Development.
Mark also specialises in remote telemetry solutions using a broad set of hardware including software development using Open AT tools.
Alan Cook
Managing Director
Alan started his technical career in 1971 with Wales and Edwards Electric Vehicles training as an electric vehicle technician, later transferring to Westinghouse Signal and Mining to complete his training.Alan worked for two other companies in technical positions before his involvement in the design and development of traffic monitoring and measurement systems in 1985. This was when he joined Trevor Deakin Consultants, a small engineering consultancy working closely with organisations such as the TRRL. The work was exciting and fascinating with new ideas, prototypes and designs for a completely new generation of microprocessor based electronic equipment. Alan worked with some of the finest engineers and academics during this pioneering phase of our industry in many countries across the world including the Far East, Africa, the Middle East and Europe. When the company ceased trading he made the decision to continue in the field of traffic instrumentation and Applied Traffic was formed with the support of two business partners.
Alan is considered a major influence within the industry through his skills, knowledge and understanding of the traffic monitoring industry. He is also a member of the following groups:
• Fellow of the IHIE
• The ITS Enforcement Group
• Transport Statistics User Group (TSUG)
• Vehicle Identification Pre-selection, Enforcement Resource (VIPER™) Project. Alan was privileged to jointly receive with our partners the Vehicle Operator Services Agency and Civica Systems, the ITS award for Technology for Project VIPER™. The award was presented at the ITS World Congress in London.
• By invitation of the Highways Agency to be the WIM technical advisor to the multi Agency working group for the development of integrated WIM/ANPR for targeted enforcement, this working group became the Weight and Safety Partnership (WASP).
• He was invited to become a member of FOOTPRINT a European working group, working on the harmonisation of measurement standards for road and rail vehicles across the EU. Part of the Footprint project focuses on vehicle specific noise measurement and because of his extensive work with the DfT he was able to introduce them to the project and as a result develop a fully integrated vehicle monitoring system that combines WIM with vehicle specific noise measurement and environmental monitoring. 3 experimental systems have been deployed across the UK with telemetry for the remote transfer of data to the Transport Statistics Branch of the DfT.
Mark Newbery
Technical Director
Mark has a broad back ground in many systems associated with the Traffic Industry. Whilst studying for an undergraduate MEng in Electronic Engineering at the University of Exeter he worked for a Civil Engineering company specialising in under ground works for road, rail, landfill gas, and sports field applications. This gave mark a thorough understanding of the challenges facing civil engineering projects from start through to finish including the types of problems that regularly arise through site specific issues.After graduating with a first class honours degree mark turned his focus to his engineering career. After a 2 year placement with the University of Reading (studying for an MSc in Information and Communications Systems) and Applied Traffic Mark took a full time role with Applied Traffic.
During the Initial two year period Mark developed several systems for Applied Traffic and has gathered a lot of knowledge on the UK ITS industry. This has included working with Reading Borough Council on the SVDS system for within the town centre and Essex and Leicester Local Authorities for Cycle monitoring and cycle statistics generation.
Mark is currently a member of several professional bodies;
• Member of the IET
• Member of the CMI
• Member of the IHIE
Mark has also developed technically by becoming a Microsoft Certified Professional Developer for Web, Windows and Enterprise Architecture Development.
Mark also specialises in remote telemetry solutions using a broad set of hardware including software development using Open AT tools.